Project Overview
The goal was to develop a new visual identity that communicates fun and food. The problem to solve was decreasing brand confusion due to misinterpretation of the event based on the previous identity. Oddly, people thought the event was for pig roasting.
Services: Research & Strategy, Identity Design, Marketing Collateral 
Role: Strategist, Art Director, Designer 
Produced at: Freelance
Client: Compassionate Action for Animals
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