Project Overview
When your target audience are Hip Hop centric teens and young adults, having a brand identity that’s fun and inviting is important to engaging them. The objective was to create
a brand identity and marketing materials that would attract their target audience and visually evoke high-quality work to their donors.
Services Provided
Strategy, Art Direction, Front-end Web Design![](https://cdn.myportfolio.com/9e96af692a2cde93fedf7c68db8730c8/855889ce-67a5-41ec-8625-a9312aaa24ed_rw_1920.jpg?h=e6c8c6c975c97536ece2b4e5d224e43d)
![](https://cdn.myportfolio.com/9e96af692a2cde93fedf7c68db8730c8/1b98927d-e91b-47e9-b766-c5945da7b339_rw_1920.png?h=62bc7a82ec4e8e01755056c92ca846cc)
![](https://cdn.myportfolio.com/9e96af692a2cde93fedf7c68db8730c8/f21c64b0-e8b7-4d8e-9e2f-dfc23e49be61_rw_1200.png?h=ac8cfd7902938ac8f7e062fed316fdca)
![](https://cdn.myportfolio.com/9e96af692a2cde93fedf7c68db8730c8/8aa04975-90eb-4b80-89da-5b44785eebce_rw_1920.png?h=7450816dd48d432ebf3f3e5113c28812)
Results
Within 12 months of launching the new identity, TruArtSpeaks increased monthly event attendance and successfully raised over $10,000 through donations.
Produced at: Freelance
Client: TruArtSpeaks