Project Overview
When your target audience are Hip Hop centric teens and young adults, having a brand identity that’s fun and inviting is important to engaging them. The objective was to create
a brand identity and marketing materials that would attract their target audience and visually evoke high-quality work to their donors.

Services Provided
Strategy, Art Direction, Front-end Web Design

Within 12 months of launching the new identity, TruArtSpeaks increased monthly event attendance and successfully raised over $10,000 through donations.

Produced at: Freelance
Client: TruArtSpeaks
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