When your target audience are Hip Hop centric teens and young adults, having a brand identity that’s fun and inviting is important to engaging them. The objective was to create
a brand identity and marketing materials that would attract their target audience and visually evoke high-quality work to their donors.
Services ProvidedStrategy, Art Direction, Front-end Web Design
Within 12 months of launching the new identity, TruArtSpeaks increased monthly event attendance and successfully raised over $10,000 through donations.
Produced at: Freelance